学子之旅商业谋划方案书.doc

2011哈尔滨大学生创业大赛 学子之旅团队 哈尔滨学子之旅旅行社 创业计划书 项目名称 ：大学生旅行社 项目联系人：杨文莊___ 联系地址 ：哈尔滨市南岗区学府路331号 联系电话 电子邮件 ：879294908@ 目录 第一章执行总结 1公司概述···············································7 2市场···················································8 3公司宗旨···············································8 4投资与财务·············································8 4·1资金来源············································8 5经营范围···············································8 6组织与人员·············································8 第二章市场分析 1市场现状分析···········································8 1.1中国旅游市场·········································9 1.2中国高校旅游市场及开发现状 ··························9 1.2.1哈尔滨高校旅游市场及现状分析·······················11 2 市场调查结果分析······································12 2·1大学生旅游的意向····································12 2·2旅游时间分析········································13 2·3旅游目的地与景观选择分析····························14 2·4大学生旅游的消费方式································15 2·5大学生旅游的消费状况································17 2·6大学生旅游的信息渠道································18 2·7影响大学生旅游决策影响因素分析······················19 2·8大学生对旅行社的满意程度···························· 21 2·9提供针对大学生旅行服务的的可行性····················22 3 调查结果总结··········································22 4 SWOT模型分析·········································23 4·1优势（Strength）·····································23 4·2劣势（Weakness）·····································25 4·3机会(Opportunity)···································26 4·4威胁(Treat)·········································26 第三章产品介绍 1旅行社采购管理·········································27 1·1产品采购············································27 1·2产品设计与开发······································27 2产品描述···············································27 2·1旅游产品············································27 2·1·1.主题类··········································27 2·1·2团体类···········································31