京基集团企业文化问题及对策研究本科生毕业（设计）论文.doc

毕业论文 京基集团企业文化问题及对策研究 摘 要 　　任何一个国家的企业文化，都深深地印记着那个国家的传统文化。中国是一个拥有几千年历史的文明古国，有着光辉灿烂的古代文化。马克思主义高度重视文化在社会发展和人的发展中的历史地位，充分肯定文化对经济、政治的巨大能动作用。在全球化和知识经济时代，国际竞争、区域竞争、企业竞争归根到底是人的素质的竞争，提升文化竞争力是企业实现全面、协调、可持续发展的关键性环节。在当今世界经济全球化和科技飞速发展的年代，我国私营企业持续运行期限或生命周期受到最严峻的挑战，企业只有通过变革，不断调整和建立新经济条件下的企业文化，才能实现持续发展、做强做大的目标。 关键词 企业文化；理念；创新；经验；启示 Research And Countermeasures Of Kingkey Group Corporate Cultural Construction Research Abstract Any countrys corporate culture, print is burning all deeply that countrys tradition culture. China is a country with an ancient civilization owning several history in thousands , has bright ancient civilization. Marxism attaches great importance to culture in social development and human development in the historical status, fully affirmed the culture on the economic, political role of the great dynamic. At time of globalization and knowledge-based economy, international competition, regional competition, the competitiveness of enterprises in the final analysis are the quality of peoples competitiveness and enhance the competitiveness of the enterprise culture to achieve a comprehensive, coordinated and sustainable development a key aspect. In todays world of economic globalization and the rapid development of science and technology era, the private sector continued to run our country period or the life cycle of the most serious challenges, enterprises only through the change, and constantly adjust and set up under the new economic conditions of the Culture in order to achieve sustainable development and grow in size and strength of the target. Keywords corporate cultural; ?concept; ?innovation; ?experience; ?enlighten目录 摘 要 1 Abstract 2 第1章 绪论 1 1.1立题的背景 1 1.3 研究的内容 4 2.1企业文化理论的含义 1 2.2企业文化理论的内容 2 3.1 京基集团发展背景 1 3.2 京基集团企业文化现状 2 3.2.1企业文化“口号式” 2 3.2.2高层与中基层之间执行力不足 3 3.3.3 企业人员流动性大 3 4.1京基集团企业文化建设存在的问题 1 4.1.1不够重视企业文化的个性化特征 1 4.1.2没有体现“以人为本”的核心价值观 1 4.1.3 企业文化缺少改革于与创新 2 4.2京基集团企业文化问题的根源分析 2 4.2.1领导缺乏企业文化意识 2 4.2.2调整不同时期的企业文化 3 第5章 建设京基集团企业文化的对策 1 5.1企业建设要