大学生不良消费行为的现状及对策研究（毕业论文）.doc

毕 业 论 文 论文题目：大学生不良消费行为的现状及对策研究 大学生不良消费行为的现状及对策研究 摘 要 随着社会经济不断发展和人民生活水平的提高，人们的消费观念和消费结构都有了很大变化。作为特殊消费群体的大学生，他们消费的主流是科学的，合理的。但不可否认，大学生在日常消费中也存在很多不合理的消费行为，这对大学生的身心健康产生的极大的负面作用。因此，关注大学生消费现状，把握大学生消费心理，针对性的加强教育和引导，培养大学生健康的消费心理，具有重要的现实意义。 本文通过实证分析的方法，以xxx学院本科生为研究对象，通过发放调查问卷、访谈等方法，对xxx大学生消费情况进行分析，掌握大学生的消费特点，了解大学生不良消费行为的表现，剖析其产生的原因。提出了内外因相结合的策略，在提高大学生自身修养的同时，学校、家庭、社会共同努力，帮助大学生形成健康合理的消费习惯。 关键词： 大学生 不良消费 表现 原因 对策 Research on Students Bad consumer behavior research and Countermeasures Abstract With the continuous development of social economy and peoples living standards improve, peoples consumer attitudes and consumption structure has a great change. College students ,as a special consumer groups, the mainstream of their consumption is scientific and reasonable. But it is undeniable that there are many irrational consumer behavior in students daily consumption, which have a tremendous negative effect on physical and mental health of college students. Therefore, it has important practical significance to concern on the consumer status, grasp students consumer psychology, enhance education and guidance targeted to cultivate the health of consumer psychology. In this paper, we select Tangshan College undergraduates as research object. Through the issuance of questionnaires, interviews and other methods to analyze the consumption of Tangshan college students, we master consumer characteristics of students and understand their bad performance of the consumer behavior, finally analyzing the generated reasons. We put forward strategies which are in the combination of internal and external performance. When we are improving self-cultivation of college students, the school, family, community are being to help students develop a healthy and rational consumption habits at the same time. Keywords: college students; bad performance; measures; causes; strategy 目 录 1 引言 1 2 调查方案设计 2 2.1调查问卷设计 2 2.2调查对象 2 2.3调查方法 3 2.4数据处理方法 3 3 大学生消费行为调查情况及数据分析 4