大学生群体绿色消费行为的影响因素研究毕业论文（可编辑）.doc

大学生群体绿色消费行为的影响因素研究毕业论文 Abstract As our economy and consumption levels of rising, the way of life and abundant, consumption has also growing to bring more pressure on the environment. The deterioration of environment for human existence and development of the threat posed by and let us realize the change of life and consumption patterns that green consumption of the importance of this concept is almost certain. Promote the green consumption is also the one of relieving the pressure of the environment of the fundamental. Research and analysis of the affected residents green consumption of the factors and green consumerism and the conduct is good to guide the laws of the green consumption activities and promote the further development of our country green consumption and improve the ecological environment to improve their living quality, etc. This is Zhejiang wanly college students at school for investigation in the document reviews relevant research related to review the basis of the questionnaire survey of the data collected for statistical analysis. In the Zhejiang wanly college and library and the bedroom of survey, the total issued questionnaire of 200 and questionnaire of 197, and out a hundred copies and effective use of software SPSS or excel questionnaire and effective form of data input and analysis. Found that consumers get to know the way of green consumption there are many kinds of m, especially, the electronic media and publications, so in these respects to consolidate and strengthen the publicity green consumerism knowledge. Shops and posters to be together in the publicity; At the same time, regard to packing of the green the environment mark observably; In addition, the rational use of effective resource, developing in green consumption of publicity and education at school; The family, friends and classmates to mutual supervision and exchange each other. In addition, consumers in promoting the green consumerism of development of effective method