big apple.doc

Why is New York City called the Big?Apple? The Big Apple is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the New York Morning Telegraph. Its popularity since the 1970s is due to a promotional campaign by the New York Convention and Visitors Bureau, known now as NYC Company. In the early 1920s, apple was used in reference to the many racing courses in and around New York City. Apple referred to the prizes being awarded for the races -- as these were important races, the rewards were substantial. The New York Mets Home Run Apple located in Citi Field In the late 1920s and early 1930s, New York Citys jazz musicians began referring to New York City as the Big Apple. An old saying in show business was There are many apples on the tree, but only one Big Apple. New York City being the premier place to perform was referred to as the Big Apple. A 1971 campaign to increase tourism to New York City adopted the Big Apple as an officially recognized reference to New York City. The campaign featured red apples in an effort to lure visitors to New York City. It was hoped that the red apples would serve as a bright and cheery image of New York City, in contrast to the common belief that New York City was dark and dangerous. Since then, New York City has officially been The Big Apple. In recognition of Fitzgerald, the corner of 54th Broadway, where Fitzgerald lived for 30 years, was renamed Big Apple Corner in 1997. Now some American like to call good stuff or their favorite things apple. For example: My daughter is apple in my eye. Like my sister, she give her daughter the name apple. Just because she liked to eat apples when she was pregnant. Is this a coincidence? Like apple company , it was growing so fast. like Iphone. We call it Apple phone in Chinese. 苹果手机。It Seems all this happened for a reason. I think it is not a coincidence. by coincidence， by accident. If something happens by accident, it happen