【2017年整理】谷歌后台培训.ppt

* * * * * * More- tailored ad text and URL. * * Slide Title: Search is a key gateway… What’s more, even though search is one of the most popular activities on the internet, it doesn’t generate the majority volume of pages that audiences look at. In fact, it makes up only 5% of internet pageviews. The majority of the remaining 95% consists of web pages devoted to specific content, such as fashion sites, retail, news etc. In creating the Content Network, Google now offers advertisers ways to a) reach more users and b) reach them at different points of their online experience, outside of search. * While search results pages are an important part of finding information on the Web, they make up a very small fraction of the pages on the Internet (around 5%). And they are an even smaller portion of where Web users spend their time actually considering and purchasing things. Purchase decisions are made all over the Web— on search sites, shopping comparison sites, professional interest pages, targeted newsletters, and other properties. Distributing ads on the Google Network provides a cost-effective way to reach customers wherever they are on the remaining 95% of the Web. * *The content network reaches 69.7% of internet users globally (This only counts people who visited a page where content ads were actually shown) And we know that users actually spend 45% of their time on content. (34% communication, 16% commerce, 5% search) Content is capturing more and more of a user’s time online. 在美国，超过 50%的搜索量来自 Google 搜索，同时Google 搜索在主要的国际市场也是处于主导地位。 -Comscore Media Metrix 搜索引擎已经逐步开始在取代电子邮件，成为网络活动中最重要的部分 -Pew Internet American Life Surveys 2006年中国搜索引擎的网民数量达到1.2亿，服务渗透率达到89％，2007年3月中国搜索引擎类网站月度访问次数为55.4亿次。 -艾瑞咨询 * Attention、Interset、Search、Action、Share * Attention、Interset、Search、Action、