皇冠汽车市场分析.doc

GuangDong Food and Drug Vocational College Toyota Unit code: BSBMKG401B Unit name: PROFILE THE MARKET Teacher: Liu Xiaodan Semester: 2012-2013(2) Groups name: 11 Marketing 3 Student name and ID: 邝锦兴 111811103018 黎志楷 111811103019 陈文敏 111811103006 许坤强 111811103038 叶惠民 111811103039 潘振燊 111811103027 吴志然 111811103034 Date:2013/4/10 Ⅰ.Company background history Toyota Toyota Motor Corporation (トヨタ自動車株式会社 Toyota Jidōsha KK?, IPA: [to?jota]) /t???o?t?/, abbreviated TMC, is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota employed 300,734 people worldwide, and was the third-largest automobile manufacturer in 2011 by production behind General Motors and Volkswagen Group. Toyota is the eleventh-largest company in the world by revenue. In July 2012, the company reported it had manufactured its 200-millionth vehicle. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu, and Hino Motors, along with several nonautomotive companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world. Toyota is headquartered in Toyota City, Aichi. Its Tokyo office is located in Bunkyo, Tokyo. Its Nagoya office is located in Nakamura-ku, Nagoya. In addition to manufacturing automobiles, Toyota provides financial services through its Toyota Financial Services division, and also builds robots. In predominantly Chinese-speaking countries or regions using traditional Chinese characters, e.g. Hong Kong and Taiwan, Toyota is known as 豊田. In predominantly Chinese-speaking countries using simplified Chinese characters (e.g. China and Singapore), Toyota is known