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CONSUMERSBRANDS
Refrigerators:Samsungowners
inMexicConsumerInsightsreport
August2024
ConsumerInsightsGlobalsurvey
Introduction
ReportoverviewGlobalsurveymethodology
(1)
ThisreportoffersthereaderacomprehensiveoverviewofSamsungownersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.
Additionally,thereportallowsthereadertobenchmarkSamsungownersinMexico(’’brandusers’’)againstMexicanrefrigeratorownersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.
ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.
Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Region:56countries
Numberofrespondents:
•12,000+forcountrieswiththeextendedsurvey(includingMexico)
•2,000+forthebasicsurvey
Sample:Internetusers,aged18–64,quotassetongenderandage
Fieldwork:
•ContinuousfromJanuarytoDecember
•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear
2
Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign
Sources:
ConsumerInsightsGlobalasofAugust2024
CHAPTER01
Managementsummary•Brandusage
•Keyinsights
Withausershareof13%,Samsungisoneofthetop5refrigeratorbrandsinMexico
Managementsummary:brandusageandcompetition
Top10mostownedrefrigeratorbrandsinMexico
Mabe
23%
LG
20%
Whirlpool
14%
Samsung
13%
Daewoo
11%
Acros
Hisens4%
4GE
3%
Frigidaire
Mayta1%
14
Notes:Whatbrandisthe(main)refrigeratorinyourhousehold?’’;Sing