全文可编辑-美国电视用户分析报告：Samsung三星-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

TVs:SamsungownersintheUnitedStates

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofSamsungownersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereaderto

benchmarkSamsungownersintheUnitedStates

(’’brandusers’’)againstU.S.TVownersingeneral

(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof33%,SamsungisbyfarthemostownedTVbrandintheU.S.

Managementsummary:brandusageandcompetition

Top10mostownedTVbrandsintheU.S.

Samsung

33%

LG

18%

Vizio

11%

Sony

7%

TCL

Hisens5%

5Philips

Insignia

Toshiba

S3%

2%

2%4

Notes:WhatbrandisyourmainTV?’’;SinglePick;Base:n=8,187TVowners

Sources:

ConsumerInsightsGlobalasofJune2024

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