全文可编辑-墨西哥超市配送服务用户分析报告：Soriana-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Grocerydelivery:Sorianausers

inMexicConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofSorianausersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkSorianausersinMexico(’’brandusers’’)againstMexicangrocerydeliveryusersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof19%,Sorianaisoneofthetop5grocerydeliveryservicesinMexico

Managementsummary:brandusageandcompetition

Top10mostusedgrocerydeliveryservicesinMexico

Walmart

48%

Rappi

37%

Amazon/AmazonFresh/AmazonPantry

33%

Chedraui

25%

Soriana

DespensaBodegaAurrera

Cos19%

18%

1CornershopbyUber

H-E-B

LaCo10%

9%

4

Notes:Fromwhichoftheseprovidershaveyouordered