浅析21世纪不动产房地产经纪公司品牌营销.pdf

浅析浅析合肥合肥 21 世纪不动产房地产经纪公司世纪不动产房地产经纪公司品牌品牌营销营销 浅析浅析合肥合肥 世纪不动产房地产经纪公司世纪不动产房地产经纪公司品牌品牌营销营销 【摘要【摘要】】 【【摘要摘要】】 在国内市场竞争日益激烈而且复杂化的今天，房地产经济行业如何才能求得 生存和发展？只有靠提供一流的产品 （包括环境、设计和物业管理），即实施名 牌战略，争创名牌与发展名牌！在品牌竞天下的时代，房地产经纪行业应如何开 展经营活动？只有靠实施品牌战略，开展品牌经营！。本文通过本人实习，对本 人目前所在公司品牌营销问题的分析，从而提出措施解决问题。 【关键词【关键词】】 房地产经纪公司 品牌 营销 【【关键词关键词】】 Building-up of hefei real estate broker company 21st century brand marketing Abstract:Abstract: the increasingly fierce competition in the domestic market and the Abstract:Abstract: complicated today, real estate economic industry how to seek survival and development? Only by provide first-class products (including environment, design and property management), namely, carrying out famous brand strategy, strive for famous brand and develop famous brand! In the era of racing world brand, a real estate broker industry should how to operate? Only by the implementation of brand strategy, carry out the brand operation! . This article through my internship, I am at present company brand marketing problem analysis, and then puts forward measures to solve the problem. [key words] Real estate brokerage company brand marketing 1 目录目录 目录目录 11 绪论绪论…………………………………………………………………………….1.1 11 绪论绪论 ..11 22 合肥合肥 2121 世纪不动产房地产经纪公司品牌营销世纪不动产房地产经纪公司品牌营销…………………………….1.1 22 合肥合肥 2121 世纪不动产房地产经纪公司品牌营销世纪不动产房地产经纪公司品牌营销 ..11 2.1品牌营销模式………………………………………………………………1 1 11 2.1.1全球连锁化经营……………………………………………………….1.1