General Terms and Conditions for Advertising （一般条款和条件的广告）.pdf

General Terms and Conditions for Advertising Contracts 1. Information about the provider • Company Dähne Verlag GmbH • Company Director Marc Dähne • Address Am Erlengraben 8, 76275 Ettlingen • Telefax +49 / 07243 / 575-2 • Telephone +49 / 07243 / 575-0 • E-Mail service@daehne.de • Court of Registration AG Mannheim, HRB 360363 • VAT ID DE 143 243 097 2. Advertising Contract Advertising contract, in terms of the following general terms and conditions, is the contract between the Dähne Verlag GmbH (hereinafter Publisher) and the client concerning the publication of one or more advertising media by advertisers or other parties placing advertisements (hereinafter Client) in magazines, on websites, newsletters, e-magazines and other media, at home and abroad, for the purpose of circulation. 3. Advertising Materials An advertisement may consist of one or more of the following elements: • from an image, text or graphics, • from sound sequences and moving images, • from a sensitive area which, when clicked initiates a connection to further data, at an online or mobile address given by the Client which are linked to the Client’s or a third party’s webpage. Basically, for the publication of advertising materials only formats are possible, which are shown in the current price list. Special advertising formats are possible after consultation and examination by the Publisher. 4. Text Ads Advertising materials, which are not as such immediately recognizable due to their design, will be clearly identified by the Publisher. Text segment advertisements are advertisements bor