Unit_4_Product_电子教案.ppt

Teaching Objectives To learn something about the job “designer” To describe a sales item, and express your preference To be able to understand a product manual Teaching Method Communicative approach Task-based approach Group discussion Explanation Translation Practice Teaching Procedures 1. Warming Up 2. Reading A 3. Business Know-how 4. Reading B 5. Mini-project Warming-up Task 1 Learn how to make a comparison between two products, and express one’s preference. ＊Comparison: ＊Preference: Well, I prefer … to … Well, I prefer a round table to a square one. I like … more than … I like a glass table more than a wooden one. I’d choose …, because it’s more... I’d choose a glass table, because it looks more fashionable. I’d like…. The …, the better. I’d like a wooden table. The more traditional, the better. Task 2 Learn about the factors a customer focuses on when purchasing. ＊A customer may consider the following factors: Necessity 必要性 Property 特点 Quality 质量 Style 款式 Brand 品牌 Price 价格 After-sales service 售后服务 Shipment 运输 ＊Useful expressions: It depends. If I buy…, … It depends. If I buy a computer, I would choose a trust worthy brand. I always give my top priority to …. Because … I always give my top priority to world famous brands. Because I believe they have top-quality after-sales service. It all depends on … whether I will buy it or not. It all depends on its quality whether I will buy it or not. ＊ Ask the students to have a discussion in groups, which factor do they consider most important, and why? Reading A Industrial Designer Lead-in Comprehension of Text Text Structure Language Study Student-centered Activities Leading-in Every product has its own characteristics, who makes decisi