网络营销企划书.doc

网络营销企划书 网络营销企划书时间：2016-07-09本文已影响人 一、前言 ·····································································································································2 本案策划目的 ··········································································································2 整体计划概念 ··········································································································2 二、网络营销环境分析 ··············································································································2 市场环境分析 ··········································································································2 企业形象分析 ··········································································································2 产品分析··················································································································3 竞争分析··················································································································3 消费者分析 ··············································································································4 三、SWOT 分析 ···························································································································4 四、网络营销方案 ·····················································································································5 营销目标和战略重点·······························································································5 产品和价格策略 ······································································································5 渠道和促销策略 ······································································································5 1、门户网站的建立 ····································································································5 2、网站推广方案 ········································································································7 客户关系管理策略 ······················································