怀旧营销记忆中符号的力量（Reminiscence marketing the power of symbols in memory）.doc

怀旧营销记忆中符号的力量（Reminiscence marketing the power of symbols in memory） The symbols in the memory: Nostalgia marketing strength The chief expert / AC wide business management consulting firm Tan Xiaofang Preface： Nostalgia is looking for a kind of comfort, especially in crisis or a period of social unrest, nostalgia can give a comfortable, warm feelings, become the inner sanctuary. The nostalgia of consumer groups is a kind of emotion and memory symbols in common, but also arouse common interest through nostalgia member associations between intimacy and sexual identity to get the group set. In this collection of groups, the common memory can bring a lot of identity, so as to form a collective memory. The collective memory is in a group, we remember together to share, once construction and inheritance of things. After a period of time, in a specific environment and behavior under the guidance of this memory is awakened, the parties will have a strong resonance, identity and unbelievable enthusiasm. There is an old saying in Hong Kong: we have not adapt to the times, is not because we are too nostalgic. The artist and Shinco Oscar winner Jean Dujardin, this sentence is right and wrong in the movie, in reality. As the biggest winner of the five round Oscar awards, which takes the form of small black-and-white silent film art film that dominate our era of nostalgia. The shadow is nostalgic trend, the artist, Hugo and the mainland the magician, all thinking back to the source of the film industry, review this technology bring human initial surprise and moved. The so-called Vintage (retro), is not thirty years ago, thirty years after the route to earn money. When nostalgia has become a fashion, a profitable business, a consumerism press object, this matter there is not so pure and romantic? However, in retrospect, why nostalgia? Why is Oscar in this session in the collective outbreak of the so-called nostalgia? The movie the rapid progress of technology to the present, we can