基于平衡计分卡的战略行动与考核评估（Strategic action and assessment based on Balanced Scorecard）.doc

基于平衡计分卡的战略行动与考核评估（Strategic action and assessment based on Balanced Scorecard） [training number]: [training program]: Part one: Introduction: enterprise strategy and balanced scorecard What is the value and significance of an enterprise? BSC introduction: what is strategy? Strategic growth track of Chinese Enterprises The definition of strategy consists of two aspects #61550: positioning of competitive markets: ? choice of products and services; ? customer choice; ? regional choice ? value orientation; competitive advantage ? technology leader; ? customer service; Case analysis: a strategic thinking of the company (ACCOR) The second part: why the introduction of Balanced Scorecard: strategy for action? The gap between strategy and employees daily actions Strategic path of an enterprise: supporting role road map Why can companies achieve great success in strategy implementation? The basic content of the Balanced Scorecard Source of Balanced Scorecard BSC looks at four aspects of the business Discussion: examples of Balanced Scorecard one or two and three The third part: how to promote the implementation of the Balanced Scorecard Mobil Oil Corp balanced scorecard strategic map (financial perspective) Difficulties in implementing Balanced Scorecard Seven step design of balanced scorecard ? establish the vision and strategy of the company. #61550. Set up a balanced scorecard team or committee to explain the companys vision and strategy, and to establish four specific goals: finance, customer, internal business, learning and growth. ? identify the most significant indicators of achievement for the four specific objectives. #61550: strengthen internal communication and education. ? identifies specific figures for annual, quarterly, and monthly performance measures and combines them with the companys plans and budgets. ? linking the annual reward system with the balanced scorecard. #61550 often employs Employee Opinion correction, balanced scorecard, metrics, and continual