国际商务英语串讲你.doc

International Business English Lesson 1 International Business Business Knowledge: The major differences between international business and domestic business Differences in legal systems Differences in currencies Differences in cultural background Different in natural and economic conditions The major types of international business A. Trade Commodity trade Service trade B. Investment Foreign direct investment Portfolio investment C. Other types Licensing and franchising Management contract and contract manufacturing Turnkey project and BOT Trade Terms: Customs area关税区: Conversion货币兑换 Visible trade有形贸易: The form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. (including cash transaction-by means of money and market, and counter trade) Invisible trade无形贸易: The form of transportation, communication, banking, insurance, consulting, information etc. is called invisible trade or service industries. FDI外国直接投资: Foreign direct investments. Returns through controlling the enterprises or assets invested in a host country. / P.256. One country acquires assets in a foreign country for the purpose of controlling and managing them. Portfolio investment证券投资: Purchases of foreign financial assets for a purpose other than controlling. Stocks股票: Capital stocks or bonds. Bonds债券: The papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. Maturity（票据等）到期 Certificate of deposit大额存单 Licensing许可经营: In licensing, a firm leases the right to use its intellectual property to a firm in another country. They choose licensing because they do not have to make cash payments to start business, and can simply receive income in the form of royalty. Franchising特许经营: Under franchising, franchisee is allowed to operate in the name of another, franchiser who provides the former with trademarks, brand names, logos and operating techniques for royalty. Trade