互联网时代下生鲜食品冷链物流的问题分析—以佛山地区为例（物流管理专业）.doc

PAGE 21 互联网时代下生鲜食品冷链物流的问题分析—以佛山地区为例 内容摘要 随着时间的推移，生鲜食品作为生活中不可或缺的食品。生鲜电商发展迅速，生鲜食品冷链物流也逐步兴起。顾客注重的配送的时间与生鲜食品的质量，如何做好配送服务质量，这是企业与消费者共同所密切关注的问题。 但是由于冷链物流起步晚，在互联网时代的冲击下，冷链物流不能满足日益增长的需求。冷链物流目前面临着很多问题，如在配送服务质量、配送员的服务态度、包裹的保鲜等。不管是在服务还是食品上都很难达到顾客的期望，难以提高顾客的满意度。本课题基于对生鲜食品冷链物流的认识,以佛山地区为调查对象，将采取文献对比法与问卷调查的方式进行研究。了解佛山地区生鲜食品冷链物流配送的现状，具体分析生鲜食品冷链物流中存在的问题，并针对相关问题提出相关策略。 在互联网时代，大力发展冷链物流是一种必然的趋势。希望本文能为生鲜食品冷链物流配送环节的进一步发展提高可能性，同时提高消费者生活品质，避免资源的浪费，为企业、为社会带来更多的价值。 关键词：生鲜食品 冷链物流 互联网 Times New Roman三号居中，加粗，单倍行距，段前、段后各1行Abstract Times New Roman三号居中，加粗，单倍行距，段前、段后各1行 Over time, fresh food became an indispensable food in our life. Fresh e-commerce is developing rapidly, and the cold chain logistics of fresh food is also rising gradually. Customers pay attention to the delivery time and the quality of fresh food, how to do a good job in the delivery service quality, which is a common concern of enterprises and consumers. But because of the cold chain logistics started late, under the impact of the Internet era, cold-chain logistics can not meet the increasing demand. At present, cold chain logistics is facing many problems, such as delivery service quality, delivery staffs service attitude, package preservation, and so on. Whether in the service or food it is difficult to meet customer expectations, it is difficult to improve customer satisfaction. Based on the understanding of cold chain logistics of fresh food, this paper takes foshan region as the investigation object, and adopts the method of literature comparison and questionnaire survey to conduct research. To understand the current situation of cold chain logistics of fresh food in foshan, the problems in cold chain logistics of fresh food were analyzed, and relevant strategies were proposed. In the Internet era, the development of cold chain logistics is an inevitable trend. It is hoped that this paper can improve the possibility of the further development of the cold chain logistics of fresh food, improve the quality of consumers li