《商务英语应用文写作》电子教案设计.doc

Unit1 letter Introduction Teaching Aims This part focuses on the writing ability of business letters, explaining in detail the steps of planning a business letter and the language features in business letter writing. Main Points: 7C principles Difficult Points: the language features in business letter writing. Key Words Expressions letter-head inside name and address body of a letter attention line blocked style indented style Teaching Contents Business letters are the principle means used by firms or companies to keep in touch with their customers. They send business letters to ask for or to convey information; to make or to accept an offer; to deal with matters concerning negotiation of business, etc… Although formality in business letter writing is rapidly giving way to a less conventional and friendlier style, the layout still follows a more or less set pattern determined by custom. Choice of layout is a matter of individual taste, but it is better to follow established practice, to which the business world has become accustomed. It is good to adopt one form of layout and stick to it. Teaching type: Theory teaching, discussion, practice Time Arrangement: 2 classes Teaching Methods: Instruction, discussion, practice Teaching Resources: Textbooks and reference books Teaching Procedures: = 1 \* ROMAN I. Writing Principles——8C Principles Completeness Concreteness Conciseness Clarity Correctness Consideration Courtesy Creditability 1. Completeness A complete letter should include whatever details are needed to produce the response you want. To achieve the Completeness, you should consider the following suggestions: 1) Try to list all essential points in your letter; 2) Volunteer something extra which, you think, may be of some use to your reader now or in the future; 3) Offer alternatives you are able to give. Maybe you will get a new transaction. 4) Check for the five Ws (who, what, where, when and why) and the H (how). 2.