沃尔玛物流配送对我国连锁超市的启示.doc

沃尔玛物流配送对我国连锁超市的启示 目 录 中文摘要 1 英文摘要 3 前言 5 一、 研究背景 7 （一） 沃尔玛总体发展概况 7 （二）沃尔玛物流及配送中心的发展 7 二、沃尔玛连锁超市配送体系优势分析 8 （一）高效的配送中心 8 1、配送中心的功能 9 2、配送中心的形式 9 3、配送中心的“数据” 10 （二）卫星定位的配送运输 11 （三）快速的配送流程 11 （四）先进的配送技术 11 三、我国连锁超市存在的问题 12 四、完善我国连锁超市配送的对策建议 14 参考文献 15 致谢 16沃尔玛物流配送对我国连锁超市的启示 摘 要 ：国外连锁超市从经营方式到运作理念都已经相当成熟，其物流配送在整个经营活动中发挥着极其重要的作用，沃尔玛连锁超市更是凭借其强大的物流配送能力，近年来一直占据《财富》杂志全球500强企业首位。随着沃尔玛配送能力的不断强化，配送技术的不断完善，其竞争优势更加明显。20世纪90年代以来,外资连锁超市纷纷进入中国大陆市场,我国的连锁超市业面临着巨大的挑战。由于我国的连锁超市起步较晚,与外资连锁超市相比还有一定的差距,在与外资连锁超市竞争中尚处于不利的地位，物流配送在多数连锁经营企业中还很不成熟，配送中心的建设明显落后于连锁经营的发展水平，影响了连锁经营的进一步发展。本文首先介绍沃尔玛及其配送中心的发展概况。然后论文详细阐述了沃尔玛物流配送的优势所在。最后通过针对我国连锁超市存在的问题，结合沃尔玛配送系统的运作经验和成功的关键因素，提出有利于我国连锁超市发展的对策建议。 关键词：连锁超市； 沃尔玛； 配送系统 Wal-mart Supermarket Chain Logistics Distribution To Our Country The Enlightenment Abstract: Foreign chains from management way to run a concept has been quite mature and its logistics distribution in the whole management activities play a very important role, wal-mart supermarket chain is with its strong logistics and distribution capacity, in recent years has held fortune magazine global top 500 enterprises first. With the ability of wal-mart distribution constantly strengthened, distribution technology improvement, its competitive advantage more apparent. Since the 1990 s, foreign capital chain supermarkets entering the China market, our countrys chain ChaoShiYe facing a huge challenge. Because of our countrys supermarket chain started late, and foreign supermarket chain, there is still a gap compared, and many new problems to be explored, and foreign investment in the supermarket chain competition is still in a serious disadvantage, logistics and distribution in most chain business enterprise is still not mature, the construction of the distribution center has fallen YuLianSuo business development, the impact of the chain operation of further development. Therefore, through the analysis of distribution system operation experience of wal-ma