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AI与相关性的提高（英）_市场营销策划_重点报告202301204_doc.docx

发布：2025-05-08约1.41万字共12页下载文档
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REPORT

AIandtheriseofrelevancy:

Shiftingexpectationsofthemodernshopper

Contents

03Part1:Theparadoxofchoiceandtheriseofrelevancy

03

04Part2:Relevancynurtureslong-lastingbrandrelationships

04

06Part3:AIshopping:thenewfrontierforyoungconsumers

06

07Part4:Businessblindspots:thefinancialfalloutofmissedcontextualization

07

09Part5:First-partydataiskeytoachievingrelevance

09

TheprimarydatapointssharedinthisreportareUSnumberswiththecommensurateUKandAustraliannumbersnoted.Insomecases,globalaveragesaresharedandinthoseinstances,thereisafootnotenotingthesame.

Part1:Theparadoxofchoiceandtheriseofrelevancy

Todaysglobalshoppersareincreasinglysophisticatedintheirsearchforproducts,services,andexperiences–huntingforbothvalidationandvalue.

Yetformanyconsumers,navigatingchoicesfeelsoverwhelming.46%ofUSconsumers(46%UK,48%AUS)saytheyfeelexhaustedbyhowmanychoicestheysortthroughonline.

Choice,whiledesired,alsocomeswithdiminishingreturns:asoptionsproliferate,consumersatisfactionstartstodip.

Siftingthroughchoicescanleadtoanxiety,indecisivenessandfatigue.Inflationhasfurthercompoundedthisstress.63%ofUSconsumers(62%UK,61%AUS)saytheynowspendmoretimeonline,searchingforlowerprices,relevantdeals,andoffers.

Forretailers,thesestressedouthuntersareagrowing–andincreasinglydemanding–audience.Thatmeansretailersmustbecomeevenmoredeliberateaboutknowingwhattheconsumerneedsandwants–andserveupthebestofferatpreciselytherighttime.

Todaysconsumershaveelevatedtheirexpectationsregardingthelevelofservicetheyanticipatefromretailers:

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