2025年商务英语持续学习试题及答案.docx

2025年商务英语持续学习试题及答案

姓名：____________________

一、多项选择题（每题2分，共20题）

1.Thefollowingwordsareallrelatedtotheconceptofmarketing.Whichonedoesnotbelongtothisgroup?

A.Promotion

B.Distribution

C.Budget

D.Product

2.Whichofthefollowingisakeyelementinthemarketingmix?

A.Product

B.Price

C.Place

D.Promotion

3.Inthecontextofinternationalbusiness,softbarriersreferto:

A.Tariffsandquotas

B.Culturaldifferences

C.Languagebarriers

D.Economicsanctions

4.Whichofthefollowingisacommonmethodusedtoconductmarketresearch?

A.Surveys

B.Focusgroups

C.Observation

D.Alloftheabove

5.Theprimarygoalofasalespersonisto:

A.Closethesale

B.Buildarelationshipwiththecustomer

C.Provideexcellentcustomerservice

D.Alloftheabove

6.Whichofthefollowingisatypeofmarketingcommunication?

A.Advertising

B.Publicrelations

C.Directmarketing

D.Alloftheabove

7.Theprocessofdeterminingthepriceforaproductorserviceisknownas:

A.Pricing

B.Budgeting

C.Forecasting

D.Budgeting

8.Whichofthefollowingisacommonstrategyusedtodifferentiateaproductfromitscompetitors?

A.Productquality

B.Branding

C.Competitivepricing

D.Alloftheabove

9.Inthecontextofsupplychainmanagement,just-in-time(JIT)refersto:

A.Orderingrawmaterialsonlywhentheyareneeded

B.Producinggoodsinlargequantities

C.Sellingproductsatadiscountedprice

D.Allowingcustomerstocustomizetheirpurchases

10.Theterme-commercerefersto:

A.Electronicshopping

B.Onlinebusiness

C.Digitalmarketing

D.Alloftheabove

11.Whichofthefollowingisakeycomponentofabusinessplan?

A.Executivesummary

B.Marketingstrategy

C.Financialprojections

D.Alloftheabove

12.Theprocessofidentifyingandanalyzingthestrengths,weaknesses,opportunities,andthreatsofabusinessisknownas:

A.SWOTanalysis

B.Marketresearch

C.Financialanalysis

D.Competitiveanalysis

13.Whichofthefollowingi