《国际商务文化（英文）》课件——3.1German International Business Culture and Etiquette.pptx

GermanInternationalBusinessCultureandEtiquettePresenter:ZhangShulinDate：2024-08-05

GermanE-commerceMarketOverviewGermanCross-BorderE-commerceDevelopmentGermanCultureandEtiquetteGermanInternationalTradeOverview

GermanInternationalTradeOverview01

GermanInternationalTradeOverviewOverviewGermanyisthemostpopulouscountryintheEuropeanUnionandthelargesteconomyinEurope.Germanyhasanexport-orientedeconomy,oftenrankingatthetopoftheannualWorldTradeOrganization(WTO)rankingsasoneoftheworldstopthreeexporters,withhalfofitseconomicrevenuecomingfromexports.Germanysmostimportantexportgoodsaremotorvehiclesandparts,almostmakinguphalfofGermanexports.Europeanpartnercountriesarethemostimportanttargetmarket,followedbytheUnitedStatesandChina,andtheimportanceofeconomicandtraderelationswithAsiancountriesiscontinuouslyincreasing.AlmosthalfofGermancompanieshaveinvestmentsabroad,andGermancompaniesemployover7millionpeopleoverseas.

GermanE-commerceMarketOverview02

GermanE-commerceMarketOverviewMarketAnalysisE-commerceinGermanyhasmatured,withitstransactionvalueaccountingfor25%oftheEuropeane-commercemarket,rankingfifthintheworld.Atthesametime,Germanyistheworldsthird-largestcross-bordere-commercecountry,withnearlyasixthoftheentireEuropeane-commercemarket.ThesefiguresfullydemonstratetheenormouspotentialofGermanyinthee-commercemarket.

ConsumerAnalysisAsoneofthelargestandfastest-growinge-commercemarketsinEurope,Germanyhasthelargestpopulationandinternetusersandhighpurchasingpower.OnlineshoppinghasbecomeadailyhabitformostGermans.TheagedistributionofGermane-commerceconsumersisrelativelyeven,andthehigh-consumptionlevelpopulationisonparwiththeEuropeanaverage.Germane-commerceconsumerstendtobeolder,withonly13%ofconsumersinth