平衡计分卡培训.pptx
TheBalancedScorecard
WhatisBusinessSuccess?Solidfinancialperformance?
01Financialperspective03Internalperspective02Customerperspective04LearningandGrowthperspectiveBalancedScorecard
RefocusesManagement
TheBalancedScorecardDevelopedin1992byRobertKaplanandDavidNorton
03wascausingorganizationstodo02measuresinamanagementsystem01“…exclusiverelianceonfinancial04thewrongthings.”KaplanandNorton’sPremise
PopularityEmployedbyhalfofGlobal1000(AccordingtoBainCompany)“Oneofthemostpowerfulmanagementideasever”(HarvardBusinessReview)Mostrequestedand#1insalesatHarvardBusinessPublishing
TheBalancedScorecardOriginallydevelopedasameasurementtoolAlsohelpscompaniesmanageandimplementstrategy
No.3AbalancedplanforbusinessMorethanafinancialplanBasedoncorporatestrategy(RobertKaplanandDavidNorton)No.2No.1TheBalancedScorecard
BasicBusinessStrategyFinancialWewillensurethatweuseourresourcesandpeopletomaintainfinancialsuccess.CustomerWewillmeetorexceedourcustomers’currentandfutureexpectationsandrequirementswithhighqualityproducts,reasonablepricesandsuperiorservice.InternalWewillprovidehighqualityon-timeimagingproductsandservicesandprovideanefficientandeffectivemeanstodelivertheminahighqualityfashion.LearningandGrowthWewillattractandretainhighcaliberpeopleandpromoteanenvironmentthatdevelopstheirinterpersonal,businessandtechnicalskillsandknowledge.Wewillstrivetodevelopandmaintainthebestsourcingforourproducts.Wewillstrivetobeawareandonthecuttingedgeofimagingandbusinesstechnology.
ItisunlikelythatapoorstrategyistheproblemGenerally,theproblemisimplementingstrategyEvenifstrategyiscommunicated,employeesmaynotknowwhattodo.TheTroublewithStrategy
Howcanthe
BalancedScorecardhelp?
FourDistinctPerspectivesFinancialperspectiveCustomerperspectiveInternalperspec