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Chapter 1 Introduction to Electronic Commerce教师姓名 目录页CONTENS1.1 OVERVIEW OF ELECTRONIC COMMERCE 1.2 FRAMEWORK OF EC1.3 A BRIEF HISTORY OF EC1.4 EC INFLUENCES1.5 DEVELOPMENT HISTORY OF CHINESE EC1.6 THE DEVELOPMENT TENDENCY OF CHINESE EC 过渡页TRANSITION PAGEOVERVIEW OF ELECTRONIC COMMERCE 1 Chapter 1 Introduction to Electronic CommerceOVERVIEW OF ELECTRONIC COMMERCE 01 Electronic commerce, commonly written as eCommerce or e-commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transactions life cycle, although it may also use other technologies such as e-mail. Chapter 1 Introduction to Electronic CommerceOVERVIEW OF ELECTRONIC COMMERCE 01 E-commerce businesses may employ some or all of the following: ?Online shopping web sites for retail sales direct to consumers ?Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales ?Business-to-business buying and selling ?Gathering and using demographic data through web contacts and social media ?Business-to-business electronic data interchange ?Marketing to prospective and established customers by e-mail or fax (for example, with newsletters) ?Engaging in pretail for launching new products and services ?Online financial exchanges for currency exchanges or trading purposes Chapter 1 Introduction to Electronic CommerceNetwork level 01 Information publishing level and information transmission level02Business services level and e-commerce application level03EC’s framework Public and legal re