《桂林电子科技大学商学院20周年校庆公关策划书.doc

桂林电子科技大学商学院20周年院庆公关策划书 策划团队： 指导老师： ___________________ 目录 一、桂林电子科技大学商学院简介····························2 二、公关策划的宗旨········································2 三、活动内容··············································2 （一）活动目标·····················································2 （二）公众·························································3 （三）活动主题·····················································3 （四）院庆活动项目·················································3 （五）经费预算·····················································5 四、院庆活动时间进程表···································5 五、人员安排·············································5 （一）活动工作的分组···············································5 （二）活动工作分配·················································6 六、活动场地、物资········································7 1、展览活动························································7 2、阅兵····························································7 3、大型的签名活动··················································7 4、举办庆祝桂电商学院20周年文艺晚会·······························7 七、效果展望··············································7 八、附件·················································7 （一）附件一：经费预算·············································8 （二）附件二：注意事项·············································8 （三）附件三：问卷··················································9 一、桂林电子科技大学商学院简介 桂林电子科技大学商学院前身为桂林电子工业学院财经与法律系，成立于1993年，2000年改称桂林电子工业学院管理系，2006年学校更名后，改称桂林电子科技大学管理学院，2009年7月改称桂林电子科技大学商学院。商学院是培养掌握信息技术的现代工商管理、财务与会计、市场营销、工业工程、电子商务、国际经济与贸易、物流管理高级专业人才的摇篮。商学院是桂林电子科技大学最大的非工科教学单位，现有在校全日制研究生140多人、非全日制各类研究生 400多人，本科生2200多人，拥有一支由80多名教授、副教授、讲师、高级实验师、实验师等专家学者和其他系列技术人员（研究员、高级工程师、注册会计师、经济师、律师等）组成的师资队伍，并聘请全国著名学者担任客座教授。学院下设财务与会计系、工商管理系、工业工程系、电子商务系、国际经济与贸易系、实验中心、继续教育中心和MBA教育中心等教学单位，建有企业信息化实验室、电子商务实验室、工业工程实验室、企业全景仿真实验室、信息经济与管理实验室、物流实验室。 栉风沐雨，年春华秋实。将迎来，从初创时的筚路蓝缕到恢复重建后的发展壮大，几代人，薪火相传，艰苦奋斗，学事业树立了一个又一个光辉的里程碑。学院决定筹备启动校庆工作是为了回顾年的历史,展现年的办学成就,展望美好的未来,扩大知名度，在与普通本科高校的竞争占优势,推动学校全面、快速,发展成为