商务英语阅读课件完整版.ppt

写在前面的话 1.商务英语与高职英语的联系和区别； 2.商务英语阅读的侧重点； 3.本书的内容介绍（前言和目录）； 4.同学们的期望； 5.老师的期望和要求。 课程目的 通过教学让大家理解、熟悉商业领域中常用词和词组的含义及用法，熟练掌握有效地阅读商业文章所需要的技巧、策略与商务英语专业词汇，并通过大量的专题阅读练习，增强语感，从而全面提高学生通过阅读指南、手册、杂志、报纸、公司介绍、报告和合同等商务材料以获取各种商业信息的能力，为毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。 Reading Skill Focus Successful readers use a variety of plans to deal with words they do not know. They may study the formation or parts of the word, or they may make use of definition, its synonym or antonym provided by the author to work out its meaning. Determining meaning through context is the most effective method for handling unknown words. Effectively （1）有效地；生效地 eg. Children have to learn to communicate effectively. （2）实际上，事实上 eg. Effectively, their response was a refusal. executive CEO=Chief Executive Officer （执行总裁） corporate adj.社团的，法人的 corporation n.公司 a number of ……大量 the number of ……的数量 recognize v (1) to accept or admit that something is true承认(事实)◆ He recognized his lack of qualifications/that he was not qualified for the post. 他承认自己不够条件(没有资格)担任那个职务。 (2) to know who someone is or what something is, because you have seen, heard, experienced, or learned about them in the past 认出，识别；认识 ◆ I didn’t recognize you in your uniform.  你穿着制服，我没认出来是你。 Synonym realize If you realize a fact, you know and understand it, or begin to understand it. ◆ Do you realize how dangerous this is? 你没意识到这有多危险吗？ recognize If you recognize a fact or problem, you accept that it exists ◆ We recognize that many students need extra help. 我们认识到很多学生需要额外帮助。 dominance n. the fact of being more powerful, more important, or more noticeable than other people or things优势；支配(地位)，统治(地位) dominance of ◆ the continuing dominance of the army 军队的持续统治 political/economic/cultural etc. dominance ◆ the economic and political dominance of Western countries 西方国家的经济政治统治地位 dominance over ◆ television’s dominance over other media 电视相对于其他媒体的优势地位 employee n.雇员 employer n.雇主 bilingual = bi + lingua