商务英语谈判3.1.ppt

Notes: 1. integration 同化，结合 2. pay attention to 注意，留意 3. etiquette 礼仪，礼节 4. offend 冒犯 5. optimum 最佳的，最适宜的 6. morale 士气，斗志 7. consolidate 巩固 8. speed up 加速，加快 9. generate 产生 10. approach 接近，走近 11. wimpy 懦弱的，无力的 What is business etiquette? Simply stated, it is the etiquette in business activities. And “etiquette” means “the forms required by good breeding or prescribed by authority to be required in social or official life.” In other words, business etiquette is a set of rules for behaving properly in business activities. Greeting Greeting is the first step in business communication. The usual formal greeting is a How do you do? and a firm handshake, but with a lighter touch between men and women. Traditionally, a man is introduced to a woman (saying the women’s name first); a young person is introduced to an older person (saying the guest’s name first). Introduce a peer in your own company to peer in another company, a lower-ranking person to higher-ranking person, and a person in your company to a customer or client. Be careful about using new acquaintance’s first names, especially if they are older than you or in higher positions. Business card Business card is a very important tool in business communication. It is usually considered as the advertisement of the company or the individual. Business cards are frequently used during sales visits to provide potential customers with a means to contact the business or representative of the business. When giving a person your business card, you must give it with your right hand or both hands. Always keep your business card clean and prestigious. Receive the card as you give yours either with your right hand or both. Study the card so you can remember the person that gave it to you. Notes: 1.breeding 教养 2.prescribed 规定的 3.authority 权威 4.beneficial 有利的 5.partnership 合作关系 6.essential 基本的，必要的 7. impression