商务英语中级BEC Vantage Module4.ppt

Module 4 4.1 Advertising 4.2 Delegating 4.3 Reading test:Part 4 4.1 Key words 1.advert 2.target customer 3.word of mouth 4.mailshots 5.commercial 6.spam 7.banners 8.newspaper adverts 9.brochures 10.sample 11.techniques 12.irritate 13.anti-virus 14.leaflet / flyer Types of advertising The –est of advertising The most scary advert The happiest one The most touching one The most annoying one The most innovative one Their fathers and mothers rather like the weather there. How to delegate Getting in the right mindset: Set your ego aside. Stop waiting for people to volunteer. Don’t view requests for help negatively. Learn to trust others. Delegating effectively: Get the ball rolling. Don’t take refusals personally. Delegate the objective, not the procedure. Be prepared to train your helper. Allocate the resources necessary to complete the task. Understand that your helper can only do one thing at once. Be patient. Be prepared for likely difficulties. Recognize your helper when it counts. Say ‘Thank you’. 环亚琅文现代英语 Longwin Modern English Discussion advert advertise advertising advertiser advertisement Discussion Task1: Exercise3,P36 Task2: Which do you think is the most effective type of advertising? Try to tell reasons. think different time is what you make of it generation next impossible made possible good to the last drop start ahead Poetry?in?motion,? dancing?close?to?me． ?No?business?too?small,?no?problem?too?big.? tides?in,?dirts?out. Engineered?to?move?the?human?spirit. LOGO spokesman World’s biggest signpost for Nokia Luxor Hotel Biggest Wall Advert Biggest poster,London,2700 sqm Biggest crop advert good wine needs no bush Debate yes or not 环亚琅文现代英语 Longwin Modern English * *