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《Z世代报告(英文版)》.pdf

发布:2018-09-29约3.01万字共27页下载文档
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報告吧報告吧 www.baogaoba.xyzwww.baogaoba.xyz 免費分享免費分享 Gen Z Report Based on the Criteo Shopper Story www.baogaoba.xyz 獨家收集 每天更新 免費分享www.baogaoba.xyz 獨家收集 每天更新 免費分享 報告吧報告吧 www.baogaoba.xyzwww.baogaoba.xyz 免費分享免費分享 Introduction Move over Millennials — there’s a new generation of shoppers in stores. Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Key findings about Gen Z: Japan to understand what they think about shopping: what motivates them to shop and what they want from the retail experience. While all countries have different economic factors at They have significant spending power. play, members of Gen Z share a commonality in their love of real-world retail experience, albeit augmented by technology. They are the most likely to value real-world experiences. They are the most likely to shop around.
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