Tetristurns30today俄罗斯方块凭什么火30年.doc

Tetris turns 30 today. Here’s why it’s so addictive 俄罗斯方块凭什么火了30年？ One of the world’s first videogames, Tetris, has hit the big three-oh today, and its brand is anything but old school. 位居世界上首批视频游戏之列的俄罗斯方块(Tetris)已经迈入而立之年，但它的品牌一点也不显老。 To celebrate, there’s a series of Meet Up events being conducted around the world using the hashtag #WeAllFitTogether. In April, the world’s largest game of Tetris was played on the side of a building at Drexel University using LED lights, breaking a world record. 为了庆祝它的三十岁生日，世界各地正在举行一系列主题标签为 #WeAllFitTogether（意为我们严丝合缝）的玩家聚会。今年4月份，德雷塞尔大学(Drexel University)一栋建筑物的外墙在LED灯的帮助下，化身为世界上最大的俄罗斯方块游戏，规模打破了世界纪录。 But what’s kept people swiping and clicking to ensure each row of blocks stays aligned and disappears into the virtual ether since its development in 1984 Soviet Russia? A combination of new platforms and a mesmerizing psychological appeal. 但自从这款游戏于1984年在前苏联诞生以来，究竟是什么让人们移动手指，不停地点击，以确保每一行方块保持一致，然后消失在虚拟以太之中？答案：这是新平台和令人着迷的心理诉求相结合的结果。 Maya Rogers, the CEO of Blue Planet Software, the sole agent of the Tetris brand, said the protection of the game’s core over the last three decades has aided its longevity. “It appeals to people from all ages and all demographics,” she said. 俄罗斯方块品牌独家代理商、蓝色星球软件公司(Blue Planet Software)CEO玛雅?罗杰斯表示，过去三十年来，这款游戏一直精心保护着它的核心玩法，进而成就了长盛不衰的传奇。她说：“它对所有年龄，所有人群都有吸引力。” As mobile and social become two of the largest sources for gaming these days, Tetris isn’t showing any signs of losing its appeal. Currently appearing on over 50 different gaming platforms, from the 1983 Nintendo Entertainment System (NES) to smartphones, Tetris is sold on over 425 million mobile devices. More than 20 billion games of Tetris Battle have been played on Facebook, too. 现如今，虽然移动和社交已经成为最大的两个游戏来源，但俄罗斯方块的吸引力并没有显露出任何衰减迹象。从1983年的任天堂娱乐系统(NES)到智能手机，俄罗斯方块目前出现在50多种不同的游戏平台之上，超过4.25亿移动设备用户购买了这款游戏。Facebook用户也已经玩了超过200亿盘俄罗斯方块对战版游戏(Tetris Battle)。 Tetris has also had a smooth transition on to mobiles phones and appears inside the top 100 paid applicat