A Brief Introduction of Big Data大数据 简介.pdf
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1. What is big data
2. The Characteristic
3. The Applications
What happened?
Volume The volume of data can be extremely high
in the event of years of data collection.
Velocity
Variety
Veracity
Volume
Velocity The velocity of
data streaming
is quite fast
paced.
Variety
Veracity
Volume
Velocity
Variety Data collection can be from varied sources
and forms. It can be sourced out from
emails, audio and video forms.
Veracity
Volume
Velocity
Variety
Veracity This refers to the uncertainty of the data
available to marketers.
1. Precision Marketing
3. Healthy Care
2. Smart City
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