医药代表如何寻找自己的新蓝海（How do medical representatives find their new blue sea）.doc

医药代表如何寻找自己的新蓝海（How do medical representatives find their new blue sea） , pharmaceutical marketing in summer in winter, a medical representative transformation become inevitable, in the summer of two thousand and six AD as the government against commercial bribery activities in full swing, drug sales, especially for $one hundred million sale of prescription of winter is coming, the real unceasing is XXX city medical representative are caught, in such and such business office was checked, so-and-so hospital how many doctors were investigated, so-and-so caught, director of the hospital pharmacy, so-and-so hospital suicide, xyz company back live outside a medical representative, so-and-so enterprise medical representative of a long vacation, so-and-so medicine represents the transformation from jie insider, a medical representative flight and go fishing, and so on. In addition, the medical training market came just a few months a number of deals with pharmaceutical industry training and consulting companies are opening: how to cope with commercial bribery activities of related courses, to teach you how to deal with the governments commercial bribery, quite some people against the wind commits the crime. The medical representatives are again the target of the public and the birds of the earth, as if all the crimes were on behalf of the medical representatives, the medical representatives or the people? Is there a future for medical representatives? Certainly true academic sense of medical representative is promising, but this is, after all, a few medicine innovation with patent drug firms to do, the vast majority of medical representative of homogeneity product enterprise, they will only give the doctor fee and medical doctors serve food and drink piao wager, was engaged in professional, it is not the sun, they must be gradually stepped into the end of the road. Heres why: Country in the health care system in the short term there will be no big changes or unable to input