基于的电子商务模式创新研究.doc

闽南师范大学 毕业论文 基于免费的电子商务模式创新研究 The Innovation Research of E-commerce Model Based on Free 姓 名： 许 高 超 学 号： 101206147 系 别： 管理科学系 专 业： 市 场 营 销 年 级： 2010 级 指导教师： 张 卫 东 2013年9月27日 摘要 如何利用电子商务创新电子商务模式，，:电子商务模式；；Abstract How to use e-commerce model innovation, and tap new sources of profit per e-commerce enterprises is a topice of concern. With ten years of development of e-commerce, e-business model along with innovation, a free Internet-based business model innovation continue to show, and impact on the traditional business mode of operation, has become the core of venture capitalists and business managers concerned. Free e-commerce model by model and innovative elements of profitability analysis, we found an entry point for innovation, adjusting e-commerce model to create a new e-commerce model, gain competitive advantage, expand production and business activities of the enterprise has a strong theoretical guiding value and practical significance. The topic of research methods and tools mainly for the development of electronic commerce conducted a comprehensive analysis, pointed out that the overall trend of Chinas e-commerce development, and the overall level of general characteristics, problems and bottlenecks, and propose the creation of a new technology or improved business model innovation business model in order to explore the direction of research and innovation and application of e-commerce model on the basis of the study. Key words：e-business models； free mode； innovative elements目录 中文摘要 (I) 英文摘要 (Ⅱ) 一、电子商务模式相关研究 (I) （一）电子商务的研究 (1) （二）电子商务模式的研究 (1) （三）电子商务模式创新的研究 (2) 二、免费电子商务模式分析 (3) （一）免费模式的内涵 (3) （二）免费模式的理论支撑 (4) （三) 免费模式的盈利支撑 (5) 三、基于免费的电子商务模式创新 (6) （一)当前盈利模式存在的价值缺口 (7) （二)电子商务模式创新消除价值缺口 (8) （三)免费电子商务模式中的创新要素 (9) （四)免费电子商务模式创新矩阵 (10) 四、免费电子商务模式创新应用实例 (11) 五、总结 (13) 参考文献 (14) 致谢 (15) 一、绪言 21世纪以来，商业模式一词逐渐成为人们耳熟能详的商业术语，日益成为学术界和企业界关注和讨论的热点，在市场竞争的实践中逐渐凸显其重要性。我国的电子商