FX 基于电子商务的汽车企业的销售模式的研究.pdf

The Study on Automobile Enterprises Sale Mode based on the E-commerce WANG Hai-jian Dalian Vocational and Technical College; Dalian 116000; China Ahstract-The e-commerce has such advantages as no supply chain can satisfy these needs, is the development of e­ restraint of region and time, low cost, high efficiency, commerce mode, in the automotive industry. See Fig. !. quickness and convenience, and keeps quick and sustained development trend around the world. The sale mode based on Bank, Customs, Taxation, Traffic, Management, the e-commerce will be sure to cause another revolution of auto Insurance, Commerce and Industry sale means in not far future. There is subjective and objective reasons make e-commerce automobile industry is not completely replace the traditional way of automobile sales situation and just a supplement, say so patterns gradually progress towards applications such as e-commerce marketing model based on traditional mode, give full play to the advantages of working for e-commerce marketing model. Index Terms-Automobile Enterprise; Sale Mode; E­ commerce I. INTRODUCTION Car companies are equipped with a certain scale and strength; they close between the capital and technology, and Figure 1. E-commerce mode of automotive industry can therefore offer economic and technological foundation for the application of