办公家具,营销何去何从_家具营销（Office furniture, marketing future _ furniture marketing）.doc

办公家具,营销何去何从_家具营销（Office furniture, marketing future _ furniture marketing） Office furniture, marketing go _ furniture building materials company registered member center online store building materials price quotation promotion and special merchants information home decoration interior decoration decoration company pictures to decorate rendering marketing home page directory building materials marketing Furniture marketing Office furniture, marketing future Some office furniture group, founded in 1992, is a new rising star private enterprise in recent years, the existing staff of more than 300 people, the enterprise covers an area of more than 70000 square meters, the annual sales income of more than 6000 ten thousand yuan, is a collection of modern office supplies, board type furniture, metal security door, new building materials, such as series of nearly more than 100 varieties of more diversified economic entity group co., LTD the provincial level. Main production advanced electrostatic pensu steel file cabinets, shelves, safe, computer desk, office screen, board type furniture, apartment furniture, desks and chairs, library furniture, etc., the company in the province ranked first in the industry, ranked eighth in the country. In recent years, with the intensification of competition between peers, the company profits, how to break through and create new splendor become concerned by enterprise leader priority, the author commissioned for the design of the marketing strategy and planning. I. analysis of the current situation and development trend of the industry Office furniture industry in China, after the reform and opening up more than 20 years of rapid development, the number, the number of employed or output and benefit is dozens of times, hundreds of growth, on the one hand, as a result of the office furniture industry with low barriers to entry, belongs to the labor-intensive industry. On the other hand, due to the expansion of openness and the developmen