国外商业银行市场营销模式（Foreign commercial bank marketing model）.doc

国外商业银行市场营销模式（Foreign commercial bank marketing model） Foreign commercial bank marketing model This paper analyzes the marketing mode of developed countries such as USA and Japans commercial banks, with the deepening of Chinas financial system reform, new ideas, the state-owned commercial banks need to establish the marketing oriented market, market research, customer research, science and successful experience from the developed country commercial bank marketing, so as to develop their own marketing strategy and service marketing focus . The marketing of commercial bank since the 1950s rise in the United States, due to cater to commercial banks focus on market research, customer service, pioneering research projects, the development of new business space to meet customer needs and objective requirements, has been generally accepted by the commercial banks in the world. The concept of commercial bank marketing has also changed from brand marketing, positioning marketing, gradually to service marketing. To establish the new concept of marketing, the state-owned commercial banks need to study and draw lessons from the useful experience of commercial banks in developed countries. 1.. The marketing model of American Commercial Banks Experts believe that American commercial banks, bank risk is only in the process of traditional Q of the banking business, and give up the monitoring of the bank, the bank only through the latter to identification of current services is in line with the needs of customers. To this end, marketing activities should be mainly committed to: First, we should adopt a package of services, that is, serialization of business services. In order to meet the customers different circumstances in the life cycle, the United States commercial banks to support various types of financial products and services projects, in order to meet and resolve the overall needs of customers. At the same time, this service also provides set of salesmen, consultants, agents,