广外通选大众传媒与社会例题.doc

Ⅰ. Fill in the blanks with appropriate words ( 2 points each, 20 points) 1. Throughout twentieth-century America, critics and audiences took for granted a hierarchy of culture that exists to this day and can be visualized, in some respects, as a modern skyscraper. The top floor of the building house high culture, such as __ballet___ , and classical literature. The bottom floors---and even the basement---house popular or low culture, including such icons as soap operas, rock and rap music, talk radio, comic books, and truck pulls.(18页) 2. A key economic issues of our times is whether the cost of getting on the information highway will undermine equal access. Mimicking the economic disparity between rich and poor that grew more pronounced during the 1980s and 1990s, the term __digital divide__ refers to the growing contrast between “information haves,” or digital highway users who can afford to acquire multiple media services, and “information have-nots,” or people who may not be able to afford a computer or the monthly bills for Internet service connections, much less the many options now available on the highway.(p59 The Ecomomics of Access and the Digital Divide) 3. A new radio format __cassettes__begins to gain popularity over America in the 1960s. P73 4. By the late 1970s cable companies rush to win local cable ___monopoly rights_ across U.S.. During this process, a city (or state) would outline its cable system needs and request bids from cable companies. Then a number of companies---none of which could also own broadcast stations or newspapers in the community---competed for the right to install and manage the cable system. P201 5. Edison patented several inventions and manufactured a new large-screen system called _vitascope___, which enabled film strips of longer lengths to be projected without interruption. Unlike the kinetoscope, this projection improved viewing for large audiences, hinting at the potential of movies as a future mass medium.(p232第二段) 6. Ano