英语与新闻编译-导语篇.ppt

Appreciating the news lead English news writing The definition of news lead lead often exists in the first part of the news article. Actually, lead is the main contents and the essence of the news. We can see that lead is the most important part of the news. As somebody say, Lead is the news’life, the news soul and the news‘ show window. A simple, clear statement consisting of the first parapraph or two of a story. In this paragraph you have to answer six basic questions: who, what, when, why and how. -----Brian S. Brook The lead “captures the essense of the event, and it cajoles the reader or listener into staying awhile.” “The lead sentence usually contains one idea and follows the subject-verb-object sentence structure for clarity. It should not exceed 35 words.” -----Melven Mencher a good lead should include the following features, informative, brief, clear, accurate, simple, direct, active, objective and colorful. Usually, a good leads length is no more than 35 words.  Lead classification The delayed lead The direct lead Direct lead Direct lead is one of the most common forms in news report. Its main character is grasp the news theme. Often used in hard news. Delayed Lead Delayed Lead, which has very thick literature atmosphere. So, it can make the lead vivid, interesting, and attractive. Usually, this kind of lead exists in soft news and feature. Example It’s a balmy evening as couples stroll the Nile River, clasping each other at the waist, young lovers whisper sweet nothing into their partner’s ears and sometimes even sneak kisses. Direct lead or delayed lead? Example The U.S dollar has come under siege. But it’s not on foreign-exchange markets, where the dollar stands at about a 16-year high. It’s under fire at home. Strom kills 5 in Virginia MIAMI: Tropical Storm Gaston raced out to sea on Tuesday after swamping Virginia and killing five people, while powerful Hurricane Frances roared toward the Bahamas and the