SWUFESBA西南财经大学工商管理学院.PDF

Tony Haitao Cui Modeling Seminar, S WUFE School of Business Administration, Summer 2017 BMiM: Behavioral Modeling in Marketing 营销行为建模 SWUFE SBA 西南财经大学工商管理学院 Summer 2017 暑期课程 SEMINAR SCHEDULE Course Number (课程号) TBD Section Number (课序号) TBD Instructors (授课教师) 崔海涛教授 Phone: +86 138 1070 6738 E-mail: tcui@umn.edu Classroom (上课教室) TBD Office Hours (答疑时间) By appointment TA (助教) TBD Useful Texts (参考教材) Lilien, Kotler and Moorthy (1992), Marketing Models, Prentice Hall. Camerer, Colin F. (2003). Behavioral Game Theory: Experiments in Strategic Interaction, Princeton University Press, Princeton, New Jersey. Kagel, John H. and Alvin E. Roth (1995), The Handbook of Experimental Economics, Princeton University Press, Princeton, New Jersey. Class Dates (上课时间) 9:00-noon on 7/18 (T), 7/20 (TH), 7/21 (F), 7/24 (M), 7/26 (W), 7/27 (TH) Objectives: In this seminar I will focus on a fascinating and fast growing quantitative marketing fieldBehavioral Modeling in Marketing (BMiM). BMiM is a term that I have been using in describing a newly rising research field in marketing. In short, BMiM is to incorporate certain behavioral constructs or behavioral factors into traditional economics models to relax certain assumptions that are used in the traditional models. The b