营销与英文词汇注解.ppt

营销英文词汇注解 张明 2007.11.16 杂 营销 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销英文词汇注解 前言： 在快速消费品行业中，常使用一些专业营销的英文术语来沟通与操作，尤其是KA,因此将常用的英文词汇术语列出，提供大家在工作时能更方便。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销英文词汇注解 分类： 通路别 陈列活动 报表档案 常用词汇 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销英文词汇注解 通路别： K/A :Key Account 重点客户 CCU: City Commissions Unit 城市谈判组 Department Store 百货公司 GT: General Trade 经销通路 Distributor 经销商 Baby Store 婴童店 W/S: Wholesaler 批发商 H/M: Hypermarket 量贩店卖场 Retailer 零售商 S/M: Supermarket 超市 Customer 客户 CVS: Convenience Store 便利商店 Consumer 消费者 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销英文词汇注解 陈列活动 Mass Display 堆头陈列 DM：Direct Mail 促销海报 TG 端架陈列 POSM 促销辅助物 Shelf Display 货架陈列 Flag Line 吊旗 Check-out Display 收银台陈列 Sampling 派样 Dump-Bin Display 促销箱陈列 Shelf-Talker 货架卡 Promotional Activity 促销活动 Expense 费用 TP: Trade Promotion 通路促销活动 AP Advertising Promotion 广告促销费用 CP: Consumer Promotion 消费者促销活动 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销英文词汇注解 档案报表： File Management 档案管理 Product Distribution List 产品分销表 SOP Standard Operating Procedure 标准作业流程 Weekly /Monthly Report 周、月报表 Itinerary Plan Schedule 拜访行程表 Order Form 订单 Course Map 路线图 Competitor Information 竞争品牌信息 Customer List 客户清单 SDA: Skill Development Activity 技能开发活动 CRC卡Customer Record Card 客户记录卡 Promotion Activity Record 促销活动记录 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销英文词汇注解 常用词汇: KPI Key Performance Index 关键绩效指标 FMCG Fast Moving Consumer Goods 快速消费 CTR Cycle Time Reduction 缩短总循环时间 PPO Personal Performance Objectives 个人绩效目标 AR Account Receivable 应收账款 DSO Days’ Sales Outstanding 回转