定向招商从细节入手（Directed investment starts from the details）.doc

定向招商从细节入手（Directed investment starts from the details） For the present investment situation of the pharmaceutical industry, regional differentiation of objective existence, including drug habits, economic development level, the local symptoms personality factors such as concentration, brand loyalty, channel; And corporations, most of the enterprise investment strategy is stylized, concentrated expression is no matter to where there is a chess game, identical products (packaging, price, emphasis), media campaigns, staffing, policies and so on. This mismatch of bidirectional relations inevitably leads to the lack of balance between the demand side and the product provider, resulting in the unsatisfactory investment effect of the enterprise. How to solve this problem effectively is the key factor to determine the investment effect. Targeted investment, is a kind of deep reading of according to oneself circumstance of the enterprise, to determine the corresponding channel, market, publicity, integrate the advantage resources to implement the new mode of targeted investment. The core of this is to clearly define the investment object and channel, and to apply the specific measures to specific areas to attract investment. It can be very good for the enterprise to build the unique brand image of the market segment, and through the highly targeted investment promotion measures, can greatly improve the efficiency of investment promotion. One, the product, cast its place good dozen market As the foundation of investment enterprises, the product is always the focus of the research. Then, the present pharmaceutical investment enterprises, in the product planning aspect, there is no clear policy strategy. Most of the time, you can look at the few, dozens, or even hundreds of products that you have in your hands. Or, they think that their products are not as good as those of others, and that their products cannot be sold well, but they can be sold from other manufacturers or busi