色彩的基础(下)（The foundation of color (next)）.doc

色彩的基础(下)（The foundation of color (next)） The application of the laws of colour The color can make the person produces Lenovo and feelings, in the poster design, the use of color can better express the feelings of the law, the theme of the advertisement, arouse peoples feelings, interest in advertising and the advertising of goods, and ultimately affect peoples choice. (1) use the tone of excitement to attract peoples interest in watching. Red, orange, yellow and other warm colors, as well as contrasting colors, have strong visual impact on people, give people a sense of excitement, and can attract peoples attention to advertising paintings, making people interested in advertising. Cool blue and green color and brightness, low contrast, though not in a moment of strong visual impact, but to the people in a calm and stable feeling, scientific and reliability suitable for the performance of high-tech products. :: (2) the use of tones of bright, happy splash, resulting in a beautiful and pleasant effect. Generally speaking, warm colors, solid colors, bright colors and contrasting colors make people feel relaxed, lively and happy. Using this feature of color to design advertisements can make people feel happy to accept advertising information. :: (3) the use of tonal sense of grade reflects the different tastes of the goods. Color also has a sense of class, style, luxury color is always used for high-end products, those simple and generous tone is always associated with practical products. Fashion advertisements and cosmetics advertisements are often expressed in colour, height, lightness and contrasting colors, which give people a sense of splendor. :: (4) use the cool and warm tone of the color to show the characteristics of different commodities. In the advertisement color, often use warm colors to show food, because food colors are mainly red, orange, yellow, warm colors, childrens products give people the feeling is warm, lively, vibrant, and childrens products adve