市场营销学 第二阶段在线作业（Second stage online homework in marketing）.doc
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市场营销学 第二阶段在线作业（Second stage online homework in marketing）
The objective basis of market segmentation in first issues is ().
Your answer: A
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The second question, when the festival is coming, such as the Spring Festival, the Mid Autumn Festival, and the Valentines day, is coming. Many businesses advertise their products in order to promote the market.
Your answer: D
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The score was 0.5
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The third topic divides the clothing market into traditional, trendy, serious and lively based on the market segmentation.
Your answer: C
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The score was 0.5
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The fourth topic divides the overall market into () sub markets by using three standards of income (low, medium, high), age (young, minor, medium, young, old) and gender (male and female) and some of them.
Your answer: C
Subject score: 0.5
The score was 0.5
Annotation:
Fifth effective market segmentation must have the following conditions.
Your answer: D
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The sixth problem is that a construction machinery company specializes in supplying mechanical equipment to the construction industry, such as bulldozers, pile drivers, cranes, cranes, cement mixers and other construction projects, which is a strategy.
Your answer: B
Subject score: 0.5
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The enterprises with seventh modes should have strong resources and marketing strength.
Your answer: D
Subject score: 0.5
The score was 0.5
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Eighth sets neutral market strategy, especially suitable for ().
Your answer: D
Subject score: 0.5
The score was 0.5
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The ninth question seeking is the means used by product differentiation strategy.
Your answer: B
Subject score: 0.5
The score was 0.5
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The tenth question is that a company uses the same product, except for the old customers in Guyuan, and strives for more new customers to buy. The strategy implemented by the company is called () str
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