颜色的特点（Color characteristics）.doc

颜色的特点（Color characteristics） Color the moral Color moral means different meanings of different colors. Red (red) Warm and lively. It is easy to inspire courage, the west as a symbol of sacrifice, and the east represents auspiciousness, optimism and jubilation. Orange (orange) Fashion, youth, vitality. Life is burning, the sun is orange. Blue (blue) Serenity, melancholy, freedom, freshness. Europe is a symbol of loyalty to the country. Green (green) Fresh, hope. On behalf of security, calm and comfort, in four distinct seasons, such as the sight of spring trees and green leaves, the feeling of new life is felt. purple Mysterious, noble, solemn. The average person likes lilac, have a pleasant feeling, violet general person all dislike, not easy to produce aesthetic feeling. Purple has noble and elegant meaning, mysterious feeling is full. Black (black) Deep, solemn, heartless, mysterious, and thoughtful, as with other colors, with a sense of concentration and center of gravity. Gray (gray) Elegance, simplicity, simplicity. The representative is lonely, cold, money worship, grey makes a person have the sense of reality. White (white) Bright, flawless, ice and snow. Heartless color, the sense of the purity of the watch, and the ease, the pleasure, the thick white will have a strong feeling. Pink (pink) Lovely, sweet, delicate, young, lively. Yellow (yellow) The Orient stands for nobility and grace, and western Christianity is a symbol of shame. Brown (brown) Represents robust and does not conflict with other colors. There is a feeling of patience and gloom. Color psychological effect 1. The red Visual stimulation is strong, let a person feel active, enthusiastic, have vigor. In the concept of people, red is often associated with auspicious samples, good luck, and happiness, it naturally becomes a kind of festival, celebration activity commonly used color. At the same time, red is easy to associate with blood and artillery, and there is a sense of life, throbbing, and th