金华市中小企业国际化战略研究毕业论文.doc
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毕业论文
(20_ _届)
金华市中小企业国际化战略研究
摘 要
中国企业的国际化战略一直是中国企业界、专家学者研究的热点。中国企业近30 年的国际化道路布满坎坷荆棘,每一个教训、每一点经验的代价都是沉重的。中小企业在推动国民经济持续快速发展、缓解就业压力和维护社会稳定等方面发挥着重要作用。金华身为沿海经济较为发达的地区,中小企业数量众多。
中小企业国际化程度如何,反映了一个国家或地区社会经济发展的水平,或者说中小企业国际化程度的高低,也在相当程度上体现了一个国家或地区社会经济发展的水准。21世纪是经济全球化深入发展的时期,企业国际化是企业顺应经济全球化潮流,所以金华市中小企业走国际化道路已是必然趋势。首先,国际化是金华市中小企业发展的机遇。金华市中小企业必须抓住这难得的机遇,与走进来的企业合作学习,同时尝试走出去获取更多资源,加快发展,改变落后被动的局面。其次,国际化是金华市中小企业面临的挑战。国外跨国企业将中国作为新的目标市场,使国内市场竞争变得更加激烈。金华市中小企业需要有与国外优秀企业同台竞技的实力。本文通过对金华市中小企业的国际化战略的现状分析,并研究如何提升金华市中小企业的国际化战略,从企业、政府等方面为提升金华市中小企业的国际化战略提出对策建议。希望以此为金华市中小企业的更高层次的发展提供有价值的参考。
关键词:金华;中小企业;国际化;战略;SWOT分析
Abstract
Internationalization strategy of Chinese enterprises has been the Chinese business community, experts and scholars of research. Chinese companies nearly 30 years of international road full of ups and downs of thorns, every lesson; every bit of experience is a heavy price. SMEs in promoting sustained, rapid development, ease employment pressure and the maintenance of social stability, and played an important role. Jinhua as the more developed coastal regions, the large number of SMEs.
Degree of internationalization of SMEs, reflecting a country or regions level of social and economic development, or high and low degree of internationalization of SMEs, but also reflects a considerable extent a country or regions level of social and economic development. The 21st century is a period of deepening economic globalization, enterprise internationalization is follow the trend of economic globalization, so Jinhua path of internationalization of SMEs is an inevitable trend.First, the internationalization of SMEs development opportunities Jinhua. Jinhua City, SMEs must seize this rare opportunity, and went to the corporate learning, at the same time try to go out for more resources to speed up development, and change the backward passive situation. Second, the internationalization of the challenges facing small and medium enterprises in Jinhua City. Foreign multinational corporation
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