九阳战略应回归一杯豆浆打天下（Joyoung strategy should return to a cup of soybean milk to fight the world）.doc

九阳战略应回归一杯豆浆打天下（Joyoung strategy should return to a cup of soybean milk to fight the world） The poisonous milk powder incident has exploded the rapid growth of the soybean milk machine industry, and it is a critical moment for a Joyoung which is famous for one cup of soya bean milk to beat the world. However, Joyoungs latest marketing strategy, focusing on Soymilk for 15 years, does not bring the best strategic defense to it. Soybean milk category competition escalated! Each category will have an external force to promote its rise and decline, the rise of soybean milk machine, this is the role of external force. When the soybean milk machine in Sunings daily sales of more than 10 thousand units, indicating that soybean milk machine will become another main battlefield of small household electrical appliances. Joyoung came out of the product in 1994, experienced nearly 15 years of loneliness period, spent the most difficult marketing category molding. By 2007, Joyoung occupied 80% of the market share, achieving annual sales of 2 billion, firmly occupy the soybean milk industrys first brand position. After the poisonous milk powder event, has many latecomers to look after, takes the opportunity to want to share a cake. Aggressive warfare program, the introduction of the United States third generations of soybean milk machine. Beauty is the soybean milk machine later, this year a strong introduction of no net soya bean milk machine. Claimed to be the third revolution of soybean milk machine. The United States has also announced that it will invest 300 million yuan to build the worlds largest soybean milk machine production base. Within two years, it will realize the sales of 3 billion yuan and capture 35% of the market share. Cheap wings gradually become climate, Donlim launched fruit soymilk machine. Donlim in 2007 to enter the Soybean Milk machine market, with low-cost strategy, at Joyoung market, the main health self-control, comprehensive nutrition homemade beverage