一起奥运,一起联想 联想奥运营销回顾与反思（Review and reflect on Olympic Games together with Lenovo, Lenovo and Olympic marketing）.doc

一起奥运,一起联想 联想奥运营销回顾与反思（Review and reflect on Olympic Games together with Lenovo, Lenovo and Olympic marketing） After March 26, 2004, Lenovo Group in at least $65 million, signed a cooperation agreement in Beijing with the International Olympic Committee, the International Olympic Committee officially became the sixth global partners (TOP), is also the first China enterprises and international giants on the Olympic Games with Taiwan athletics dance. In April 26, 2007, Lenovo became the worlds first partner in China in the torch relay history of the 2008 Olympic torch relay in Beijing, the worlds largest partner in the Olympic torch relay. As the only Olympic torch design unit originated from China, Lenovo designed the torch for the 2008 Beijing Olympic games. The auspicious clouds as the core concept of origin symbiosis and harmonious communion make the Olympic spirit and Chinese culture perfectly integrated. Statistical data from 2007 show that, from 04 to 2006, Lenovos reputation in the Chinese market increased from 53% to 62%, up 9%. At the same time, benefited from the Olympic Games, Lenovos 2006 brand assets rose by nearly 30 billion yuan relative to 2004, and the market share of Lenovo increased from 32.7% in 2004 to 36.7% in 2006. From 2007 to 2008, brand reputation growth has reached 54.79%. In setting up overseas influence, Lenovo has achieved its goal - - successfully advancing the list of the worlds top 500 enterprises on the eve of the Beijing Olympic games. I. Lenovo Olympic theme products 1, November 11, 2005, the Beijing 2008 Olympic Games mascots announced time, Lenovo launched the same period with the image of the mascot Beijing Olympic mascot limited edition Lenovo, limited edition of 10 sets, each set of titanium alloy by 5 respectively with the Beijing Olympic mascot flash composition. 2 and November 30, 2006, in order to commemorate the Beijing Olympic Games mascot Fuwa was born 1st anniversary, issued the worlds first set of Fuwa Collection - Fuw