合肥市百货零售业竞争状况和发展趋势研究.doc

内容摘要 2000年后我国零售市场进一步放开，国外大型零售企业大举进攻，抢夺市场，如美国沃尔玛、法国家乐福、英国乐购。如今，合肥的百货零售业面临着日益严峻的挑战。一方面，跨国零售公司及国内知名百货店纷纷进入，挑战国内百货店。另一方面，零售革命带入新型业态，挤压百货店的市场空间。以城市综合体为代表的新型业态已初具规模，如万达购物广场，在合肥发展势头极为强劲。本文详细分析了合肥市百货零售业面临的竞争状况，指出制约合肥市百货店发展的各种问题，并针对这些问题提出了一些建议，同时分析了合肥市百货零售业今后的发展趋势。 关键词：合肥市；百货零售业；竞争状况；发展趋势 Abstract After 2000, Chinas retail market is unlocked further, foreign large-scale retail enterprises massive attack, grab the market, such as the United States of America Wal-Mart, Carrefour of France, the British supermarket chain tesco.Nowadays, Hefei Department store retail industry is facing increasingly grim challenge.On one hand, transnational retail companies and domestic well-known department stores have entered, challenges the domestic Department stores.On the other hand, the retail revolution into the new format, extrusion department store market space.The city synthesis as the representative of the new format has begun to take shape, such as Wanda shopping plaza, development momentum is very strong in hefei.In this paper, a detailed analysis of Hefei City department store retail industry faces the competition condition, pointed out restricts Hefei City Department stores in the development of a variety of problems, and aimed at these questions to propose some suggestions, simultaneous analysis of Hefei City department store retail industry the development trend henceforth.Key words: Hefei city; retail; competition situation; development trend 目录 一、零售业态的概念及种类概述—————————————4 （一）零售业态含义————————————————————4 （二）零售业态的分类 ———————————————————4 二、合肥百货零售业目前的竞争状况及存在问题分析————5 （一）合肥百货零售业竞争状况 ————————————————5 （二）存在问题——————————————————————7 三、合肥百货零售业的发展趋势—————————————8 （一）连锁经营成主导趋势——————————————————9 （二）零售业两极分化的趋势加剧————————————————9 （三）零售业正向网络化迈进—————————————————9 （四）商场与地产的对接———————————————————9 （五）自主经营将不断强化——————————————————10 四、结束语——————————————————————11 合肥市百货零售业竞争状况和发展趋势研究 2000年后我国零售市场进一步放开，国外大型零售企业大举进攻，抢夺市场，如美国沃尔玛、法国家乐福、英国乐购。如今，合肥的百货零售业面临着日益严峻的挑战。一方面，跨国零售公司及国内知名百货店纷纷进入，挑战国内百货店。2011年合肥零售