蒙牛酸牛奶营销的策划.docx

蒙牛酸牛奶营销策划 　　篇一：蒙牛营销策划 　　目录  　　一、前言........................................................................................................................................... 2  　　二、环境分析 ................................................................................................................................... 2  　　宏观环境分析 ..................................................................................................................... 2  　　市场分析............................................................................................................................. 3  　　产品分析............................................................................................................................. 4  　　竞争分析............................................................................................................................. 4  　　顾客分析............................................................................................................................. 5  　　三、SWOT分析 ................................................................................................................................ 5  　　机会点................................................................................................................................. 5  　　问题点................................................................................................................................. 6  　　威胁 .................................................................................................................................... 6  　　四、营销策略 ................................................................................................................................... 7  　　产品策略............................................................................................................................. 7  　　定价策略............................................................................................................................. 8  　　渠道策略............